Pure One is not just a sustainable brand. It's Biocouture, or fashion made from more environmentally sustainable materials.
Our suppliers craft low-impact fabrics and use waste from wood, fruit and other natural materials to create their textiles.
They are also trying alternative ways of dyeing their fabrics or searching for materials that biodegrade more easily once thrown away.
We don't use polyester, even recycled, because it takes hundreds of years to decompose and can lead to microfibres escaping into the environment.
